Udderly Smooth supports Cyclone 24
Wales’ 24 hour track relay set to clock up 10,000 miles for homelessness charity
Hot on the ‘wheels’ of Team GB’s amazing achievements in Rio, Welsh homelessness charity, The Wallich, is hosting an epic fundraising cycle challenge, which will see participants cycle the equivalent distance from Cardiff to Sydney.
Cyclone 24 will take riders on a journey totalling 10,000 miles, during a 24 hour track relay which will take place at Wales National Velodrome.
We are pleased to be supporting this worthwhile event and wish everyone the very best of luck!
This is the second consecutive year the Cyclone 24 event has taken place following last year’s hugely successful inaugural event, which raised over £17,000 to support homeless and vulnerable people across Wales.
In total, 24 teams of six cyclists will ride non-stop around the velodrome track beginning at midday on Sunday October 16.
Cyclone 24 is a joint event between strategic branding agency Stills and The Wallich and is being supported by local businesses The Victoria Park Clinic, Effective Communication and cycle coaching specialists Rowe & King. Additional supporters include Source Insurance, 9Bar, Shake Shack and Udderly Smooth.
Steve Sulley, Managing Director of Stills said: “Partnering with the Wallich on Cyclone 24 was an easy decision for me. They are a charity that change the lives of vulnerable homeless people.
“They don’t just provide a cup of tea on a cold morning, their support systems provide a path to a whole new way of living. That ethos is the reason that we adopted the Wallich as our nominated charity. They are also our neighbours, and we love cycling, so this is the perfect partnership.”
Zoe Westerman, Strategic Relationships Manager at The Wallich said: “We are so grateful to everyone who has already committed to support the Cyclone 24 event.
“Cycling is such a fantastic sport to take part in and I don’t think anyone can fail to have been impressed by the fantastic achievement of the Team GB cyclists and of course our own homegrown talent within that.
“As a bonus, not only is it a great form of exercise but also very sociable too, and a great way of networking. We look forward to welcoming all new and returning cyclists to this year’s Cyclone24.”
‘Best Budget Chamois Cream’ by Cycling Active
We are very proud to have had our Anti-Chaffing Chamois Cream reviewed recently by Cycling Active magazine. With so many chamois creams available to cyclists to prevent chaffing on the market it is great to see they saw us as one of the top in the market.
Udderly Smooth Chamois Cream was also selected as ‘Best on a Budget’ and with tubes starting at only £5.60 you can easily see why. Larger 8oz tubs start from £7.19 and can be easily bought online here.
Read more about our products for cyclists here.
Cycling Active Chamois Cream Review 1
Total Women’s Cycling Award Winners announced…
We had a great time last week at the Total Women’s Cycling Awards held at the London Bike Show. We were very proud to sponsor the award for Cycling Personality of the Year.
The event was well attending and represented the very best in women’s cycling, from the top retailers, teams and events. Well done to the TWC team on arranging a great event and congratulations to all the winners.
The Personality of the Year award went to Emma Pooley. Here is our very own Oliver collecting the award on her behalf…
Read more about the awards and view the full list of winners here.
Idiots guide to applying Udderly Smooth Chamois Cream
‘Chamois Cream’ Art Print available at Pedal Anything
So how exactly do you apply Udderly Smooth Chamois Cream??? Rob Jude explains…
Seems quite clear cut – open the wonderfully packaged cow print tub and let the soon to be reassuring smell hit your nostrils. Marvel at the firm, solid cream which will soon be your saving grace and attempt to resist dipping a finger in prior to the crucial stage. Now I guess the tricky bit of the straight forward application is next – you need to assume the position. You know…the awkward semi crouched stance that should be reserved for an empty room or a cramped event portaloo!
As I am of a manly persuasion, although this should apply to everyone, I invest a good minute or so ensuring that I have applied enough cream to all the ‘sensitive’ areas – you should never skimp on the application, always go for a little bit more rather than a little bit less in all circumstances and apply to any part which potentially will rub, including crucially the sit bones if cycling is involved.
90k into a hard ride or 10 miles into a marathon you won’t know it, but you will be thankful for that little bit more you used as you continue on without problem.
I apply the cream to both my skin liberally and then a thin covering onto the pad of my shorts directly – to ensure that I haven’t missed anything. It also allows the pad within the cycling shorts to remain supple. Win win!
Hitch up shorts / tri suit, put the lid back on and strut about knowing that you’re ready for the off with one less thing to worry about.
In terms of events, if like me you are of a triathlon persuasion I tend to, if you like, ‘double dip’! I always apply some cream prior to the swim and then again top it up before the bike leg (especially if doing a 70.3 or longer) – because the cream is so durable I have never had to reapply before the run leg of an event and never experienced any chaffing / rubbing or discomfort. The cream is always in my transition bag in T1, with the few seconds it takes saving a lot of pain later in the day!
Similarly when its cold outside and you don’t want to get the dreaded runners bleeding nipple, I apply a small amount to keep them supple and avoid any discomfort.
The cream is idiot proof to use – most people I know would suggest that is a good thing!
Click here to read more about Udderly Smooth Chamois Cream