Udderly Smooth supports Cyclone 24
Wales’ 24 hour track relay set to clock up 10,000 miles for homelessness charity
Hot on the ‘wheels’ of Team GB’s amazing achievements in Rio, Welsh homelessness charity, The Wallich, is hosting an epic fundraising cycle challenge, which will see participants cycle the equivalent distance from Cardiff to Sydney.
Cyclone 24 will take riders on a journey totalling 10,000 miles, during a 24 hour track relay which will take place at Wales National Velodrome.
We are pleased to be supporting this worthwhile event and wish everyone the very best of luck!
This is the second consecutive year the Cyclone 24 event has taken place following last year’s hugely successful inaugural event, which raised over £17,000 to support homeless and vulnerable people across Wales.
In total, 24 teams of six cyclists will ride non-stop around the velodrome track beginning at midday on Sunday October 16.
Cyclone 24 is a joint event between strategic branding agency Stills and The Wallich and is being supported by local businesses The Victoria Park Clinic, Effective Communication and cycle coaching specialists Rowe & King. Additional supporters include Source Insurance, 9Bar, Shake Shack and Udderly Smooth.
Steve Sulley, Managing Director of Stills said: “Partnering with the Wallich on Cyclone 24 was an easy decision for me. They are a charity that change the lives of vulnerable homeless people.
“They don’t just provide a cup of tea on a cold morning, their support systems provide a path to a whole new way of living. That ethos is the reason that we adopted the Wallich as our nominated charity. They are also our neighbours, and we love cycling, so this is the perfect partnership.”
Zoe Westerman, Strategic Relationships Manager at The Wallich said: “We are so grateful to everyone who has already committed to support the Cyclone 24 event.
“Cycling is such a fantastic sport to take part in and I don’t think anyone can fail to have been impressed by the fantastic achievement of the Team GB cyclists and of course our own homegrown talent within that.
“As a bonus, not only is it a great form of exercise but also very sociable too, and a great way of networking. We look forward to welcoming all new and returning cyclists to this year’s Cyclone24.”
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Forbes reports on Udderly Smooth
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